Global Brand Development & Marketing Strategist
For more than 50 years, I have dedicated my professional life to bringing products, ideas and brands to people around the world.
Explore my story ↓Read my biography ↗
I am Jorge Hané, a Colombian-born, Florida-based marketing consultant, entrepreneur and author. My career has brought together product development, television marketing, direct-response retailing, publishing and international distribution.
I have marketed my own products as well as products developed by other companies. Each market has reinforced my belief that a brand grows through understanding people, communicating clearly and building lasting relationships.
Today, I bring that accumulated experience to my work as an international marketing consultant, with a focus on brand development and marketing strategy.
Experience developing consumer brands, adapting their presentation for different audiences and building distribution relationships across international markets.
I also helped Celsius with its international distribution.
Decades of personal involvement in televised product presentations, consumer education and campaigns in English- and Spanish-speaking markets.
Creator of Reduce Fat-Fast and author of books and accompanying programs that connected consumer products with a recognizable public voice.
Original publications and recognitions preserved in my personal archive. Select an image to view it in detail.
My published works include Cómo llegar a su peso ideal and Jorge Hané’s Reduce Fat-Fast Program. Books, exercise programs and televised presentations became complementary ways to connect with audiences.
International editions and localized materials form part of the visual record of my work across languages and markets.
View published works ↗
Graduated from the military preparatory school in New York, an experience that helped shape my discipline and persistence.
Volunteered at Kibbutz Sde Boker during the Yom Kippur War and received a certificate of appreciation dated October 26, 1973. I recall meeting David Ben-Gurion during my time there and being personally thanked for my assistance.
Served as chairman of the Electronic Retailing Association’s Ethics Committee, as recorded in my career history.
On February 6, 2009, I delivered a lecture at the American Airlines Arena in Miami before an audience of 25,000 people, alongside former Miss Universe Alicia Machado.
Drawing on more than five decades of practical experience in product marketing, brand development and international distribution.
Perspectives on customers, communication and international distribution.
International expansion starts with understanding customers, local partners and the path from interest to purchase.
A practical approach to product presentations built around customer questions, credible evidence and understandable language.
Evaluate market knowledge, operational capacity, communication and expectations before building a distribution relationship.
Explore the publications, personal experiences and documentary materials behind my career.
Download the illustrated biography ↓This website draws on my approved October 2026 biography and the materials reproduced in it. Archival images are photographs of original publications, certificates and recognitions. The 107-country figure reflects my account of international reach; earlier materials describe 68–70 countries at those stages. Personal recollections are presented in my own voice. Publication reference: Cómo llegar a su peso ideal, Producciones Publiexpress, Buenos Aires, 2011; ISBN 978-987-625-327-7.