JORGE HANÉ
International marketing consultant

Jorge Hané.
A lifetime of
building brands.

Global Brand Development & Marketing Strategist

For more than 50 years, I have dedicated my professional life to bringing products, ideas and brands to people around the world.

Explore my story ↓Read my biography ↗
Portrait of Jorge Hané wearing a black shirt
50+ yearsIn marketing and brand development
107 countriesInternational reach, as reported by Jorge Hané
Across culturesPublishing, products and on-air communication
The person behind the experience

Enterprise.
Discipline.
Human connection.

I am Jorge Hané, a Colombian-born, Florida-based marketing consultant, entrepreneur and author. My career has brought together product development, television marketing, direct-response retailing, publishing and international distribution.

I have marketed my own products as well as products developed by other companies. Each market has reinforced my belief that a brand grows through understanding people, communicating clearly and building lasting relationships.

Today, I bring that accumulated experience to my work as an international marketing consultant, with a focus on brand development and marketing strategy.

“For more than 50 years, I have dedicated my professional life to international marketing, product development, brand building, and global distribution.”
A career across markets and media

Experience with perspective.

01 / STRATEGY

International brand development

Experience developing consumer brands, adapting their presentation for different audiences and building distribution relationships across international markets.

02 / COMMUNICATION

Television & direct response

Decades of personal involvement in televised product presentations, consumer education and campaigns in English- and Spanish-speaking markets.

03 / INNOVATION

Products & publishing

Creator of Reduce Fat-Fast and author of books and accompanying programs that connected consumer products with a recognizable public voice.

Selected documentary archive

A career in the public eye.

Original publications and recognitions preserved in my personal archive. Select an image to view it in detail.

NEGOCIOS magazine cover featuring Jorge Hané
NEGOCIOS · Magazine cover
Semana magazine feature about Jorge Hané
Semana · Magazine feature
La República newspaper profile of Jorge Hané
La República · Newspaper profile
State of Florida recognition from Jorge Hané’s archive
State of Florida · Public recognition
Framed municipal proclamation preserved by Jorge Hané
Municipal proclamation · Personal archive
Certificate recognizing volunteer service in Israel in October 1973
Israel, October 1973 · Certificate of appreciation
Explore the complete illustrated biography →
Author & communicator

Ideas that traveled
beyond borders.

My published works include Cómo llegar a su peso ideal and Jorge Hané’s Reduce Fat-Fast Program. Books, exercise programs and televised presentations became complementary ways to connect with audiences.

International editions and localized materials form part of the visual record of my work across languages and markets.

View published works ↗
Spanish edition of Jorge Hané’s Reduce Fat-Fast Program
Milestones & service

The experiences that shaped me.

Peekskill Military Academy

Graduated from the military preparatory school in New York, an experience that helped shape my discipline and persistence.

Volunteer service in Israel

Volunteered at Kibbutz Sde Boker during the Yom Kippur War and received a certificate of appreciation dated October 26, 1973. I recall meeting David Ben-Gurion during my time there and being personally thanked for my assistance.

Industry ethics & professional service

Served as chairman of the Electronic Retailing Association’s Ethics Committee, as recorded in my career history.

International marketing consulting

Drawing on more than five decades of practical experience in product marketing, brand development and international distribution.

Marketing perspectives

Practical lessons for building brands.

Perspectives on customers, communication and international distribution.

The full story

Five decades.
A continuing commitment.

Explore the publications, personal experiences and documentary materials behind my career.

Download the illustrated biography ↓
About the archive & sources

This website draws on my approved October 2026 biography and the materials reproduced in it. Archival images are photographs of original publications, certificates and recognitions. The 107-country figure reflects my account of international reach; earlier materials describe 68–70 countries at those stages. Personal recollections are presented in my own voice. Publication reference: Cómo llegar a su peso ideal, Producciones Publiexpress, Buenos Aires, 2011; ISBN 978-987-625-327-7.