International Marketing and
Worldwide Product Distribution Consultant
Based in Miami, Florida, I currently work as an international consultant, helping companies market and distribute their products worldwide.
With more than 40 years of experience, I help businesses develop brands, reach new markets and build international distribution relationships.
Explore my story ↓Read my biography ↗
I am Jorge Hané, a Colombian-born marketing consultant based in Miami, Florida, entrepreneur and author. My career has brought together product development, television marketing, direct-response retailing, publishing and international distribution.
I have marketed my own products as well as products developed by other companies. Each market has reinforced my belief that a brand grows through understanding people, communicating clearly and building lasting relationships.
Today, based in Miami, Florida, I work as an international marketing and worldwide product distribution consultant, helping companies market and distribute their products worldwide.
Experience developing consumer brands, adapting their presentation for different audiences and building distribution relationships across international markets.
I also helped Celsius with its international distribution.
Decades of personal involvement in televised product presentations, consumer education and campaigns in English- and Spanish-speaking markets.
Creator of Reduce Fat-Fast and author of books and accompanying programs that connected consumer products with a recognizable public voice.
My entrepreneurial and consulting experience extends across international trade, healthcare, automotive, marine, e-commerce, franchising, and television production.
For example, I worked with a New York trading corporation on international oil transactions. With the Pritzker family of the Chicago area, I worked through APELCO International on turnkey hospital supply projects in Colombia, Venezuela, Ecuador, and Peru. I also served as a representative for Jeep in Colombia for government bids. I represented marine companies including Chris-Craft, Wellcraft, Hatteras, Bayliner, and Tempest Marine.
As a consultant to LatinoShopping.com, I supported the provision of products and services to markets throughout Latin America. I established a network of franchised weight-loss centers.
My television experience was as a producer with many international TV networks, such as Channel 5 in Spain, Silvio Berlusconi’s TV companies in Italy, Venevisión in Venezuela, and others. I helped sell different types of products through direct-response companies and home shopping networks, including QVC and HSN in the United States, QVC in Japan, Ideal World in England, and many others around the world. Altogether, my international business experience spans 107 countries.
Throughout my career, I have served on the boards of companies, professional associations, and governmental entities in various countries around the world.
Original publications and recognitions preserved in my personal archive. Select an image to view it in detail.
My published works include Cómo llegar a su peso ideal and Jorge Hané’s Reduce Fat-Fast Program. Books, exercise programs and televised presentations became complementary ways to connect with audiences.
International editions and localized materials form part of the visual record of my work across languages and markets.
View published works ↗
Graduated from the military preparatory school in New York, an experience that helped shape my discipline and persistence.
Volunteered at Kibbutz Sde Boker during the Yom Kippur War and received a certificate of appreciation dated October 26, 1973. I recall meeting David Ben-Gurion during my time there and being personally thanked for my assistance.
Served as chairman of the Electronic Retailing Association’s Ethics Committee, as recorded in my career history.
On February 6, 2009, I delivered a lecture at the American Airlines Arena in Miami before an audience of 25,000 people, alongside former Miss Universe Alicia Machado.
Drawing on more than four decades of practical experience in product marketing, brand development and international distribution.
Perspectives on customers, communication and international distribution.
International expansion starts with understanding customers, local partners and the path from interest to purchase.
A practical approach to product presentations built around customer questions, credible evidence and understandable language.
Evaluate market knowledge, operational capacity, communication and expectations before building a distribution relationship.
Explore the publications, personal experiences and documentary materials behind my career.
Download the illustrated biography ↓This website draws on my approved October 2026 biography and the materials reproduced in it. Archival images are photographs of original publications, certificates and recognitions. The 107-country figure reflects my account of international reach; earlier materials describe 68–70 countries at those stages. Personal recollections are presented in my own voice. Publication reference: Cómo llegar a su peso ideal, Producciones Publiexpress, Buenos Aires, 2011; ISBN 978-987-625-327-7.
For consulting inquiries
jorge@jorgehane.com